Roxy Cottontail

With her trademark unique flair and style, this fashion icon has travelled the world perfecting her signature Cottontail style. Beyond her life as a DJ, Roxy also moonlights as a performer in her own right, and has collaborated with such heavyweights as Afrojack, Armand Van Helden (Duck Sauce), Will.I.Am and Steve Aoki.

Walshy Fire

Front man for electro-dancehall super group Major Lazer and Grammy-Award winning DJ collective Black Chiney. Known as “Miami’s Prime Minister”, this ambassador of culture is known for his vast and eclectic knowledge of music from all over the world.

G. Brown

Known for his mind-blowing signature Big Room sets, this NYC Producer/DJ has also grown a global following with his original music, as well as for remixing the likes of Beyonce and Adele.

Soul Slinger

A pioneer in the world of Drum & Bass, and OG of US EDM scene, Soul Slinger has kept people moving for the better part of 3 decades. Known for launching the first official Electronic Music-related brand, Liquid Sky, his influence has crossed between the worlds of music, fashion, retail and events.

22 Oct 2014

5 Tips For Blogging Like a Pro!

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Over the last few posts, we’ve covered the ABC’s of blogging.  By now, it is safe to assume you have chosen a blogging platform, come up with a captivating design and are ready to bless the internets with your sick blogging skills.  This time around, we are going to cover the top 5 things you will need to know to start blogging with the best of them…

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16 Oct 2014

Blogging 101: Get Your Blog On

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In our last post, we discussed why every artist and music brand should blog.  With all of the different social media platforms currently available, it may seem like blogging is a dying breed. One might ask “Why write a post about something when you can just upload a picture with a caption about it instead?” Interestingly enough, blogging has recently reached its peak in popularity.

 

Every day, tens of thousands of people sign up for Tumblr, a popular free blog service. But that is just ONE of the many free blogging sites a person can sign up for.

 

Whether or not you currently have a blog, this post will give you some insight on where to go to start a blog, and the pro’s and cons of using a free blog. These tips can apply to any genre of blogging whether it’s music, fashion, sports, etc.

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09 Oct 2014

3 Reasons Why Every Artist and Music Brand Should Blog!

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With all of the online outlets currently available to promote your music, many people turn solely to social media, ignoring the pink elephant in the room, Blogging!  As artists, remember that your goal is not just to create music, but also to share your music with the world and stand out amongst everyone else vying for the same audience as you. We have given you tips on how to launch your music brand, get the attention of tastemakers and start your own music site. You have created an artist bio, taken press photos, put together a press kit and even networked a bit. You have set yourself up with a good foundation, but blogging is one way to take your marketing one step further.  Let us school you – here are 3 reasons artists should consider blogging to promote their brand…

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17 Jul 2014

5 Keys to a Successful Music Website!

 

5 Keys to A Successful Music Website Marketing SEO Social Media PR Growth Hacking Keep Bouncing EDM Indie Rock Hip Hop

Having a website is crucial. In order to keep your audience interested, entertained and informed, a captivating website is essential. Websites that are unorganized or difficult to navigate can frustrate users and can often be worse than having no website at all. Users and fans are less likely to return to a website that has a sloppy layout and difficult functionality. Today’s society is all about simplicity and convenience, especially when it comes to all things online.

With all of the available tools and resources online, there is absolutely no reason to have a messy website. So where do you start? Find a web designer. Look at your inner circle. It is very likely that someone you know is knowledgeable in basic web design platforms such as WordPress (and if you are lucky, HTML5). Take advantage of your network, and if all else fails, check out the numerous instructional websites and tutorial videos on Youtube to create a mind blowing website!

 

Here are 5 keys to a successful website that will help convert visitors into fans, and hopefully, paying customers…

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19 May 2014

Top 5 Ways to Attract Influencers!

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As an aspiring artist or brand, it can be difficult to stand out in a sea of competitors; all who seemingly make the same type of music/product and are trying to be noticed by the same audience as you. How do you differentiate yourself from everyone else?

 

 

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08 Apr 2014

Being Resourceful: The Power of Your Network!

Keep Bouncing Being Resourceful Using the Power of Your Network

It is a common misconception amongst entrepreneurs and creative types alike that hard work alone equals success.  While I agree that you must put in a significant amount of time into mastering your craft (10,000 hours is the popular consensus), hard work alone will only get you so far.  Have you ever seen someone that you felt wasn’t all that talented, yet always seems to fall into amazing opportunities?  I am willing to put money up that those opportunities came through their personal network.  Rather than be envious of them, learn from their techniques.  Your success goes hand in hand with how resourceful you are.

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17 Mar 2014

Writing the Perfect Bio

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A great bio is an essential piece of your marketing arsenal.  This is something many new artists and start-ups tend to take lightly.  However, the first step to creating a respected brand is by having a great story.  Having an intriguing biography is a strategic means of controlling the narrative of your “story”, which will help shape your public persona.  This will be the story that the media and your fans will run with, so it’s best to guide them in the right direction from the very beginning.

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17 Feb 2014

Top 10 Tools to Launch Your Music Brand! (2/2)

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We’re back with part 2 of the “Top 10 Tools to Launch Your Music Brand”.  These are the mandatory things you will need to properly launch your brand.  There will be many more things to do once you’ve started generating momentum, but these tips will help you build your foundation.

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10 Feb 2014

Top 10 Tools to Launch Your Music Brand! (1/2)

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When launching yourself as an artist (or business), there are many things to consider when it comes to creating a public persona.  Of course, it is assumed by this point that you already have, or are ready to release, a product into the marketplace.  What next?  For simplicity’s sake, let’s say you are a brand-new Artist, Band, Producer or DJ and you plan on releasing a song or album that you made.  So just upload it to iTunes and you’re good to go, right??

 

Wrong…

 

Music, like any other product to be sold in the marketplace, is a business.  It is vital to develop a basic understanding of how the business works and how you can get your voice be heard in a market filled with other people or businesses all trying to do the same thing.  I know it may seem like a daunting, dare I say scary, prospect, but it really is a lot more simple than you think.  And the truth is, most people don’t firmly grasp it.  I’m here to put you onto game.  The following list is general, for brevity’s sake.  I will be following this up with future posts digging deeper into each topic and how to maximize your impact with them.  So let’s get right down to it…

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22 Nov 2013

The Wonderful World of Marketing

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Hi!  Welcome to the home of the Bounce Marketing Group, also known as Keep Bouncing!  Since you are already here reading this, I assume that you have already looked around a little bit and have a good feel for who we are and the services we offer, so I will spare you the typical “welcome” chit chat.

 

I have spent half of my life involved in the entertainment industry, and throughout the years, I have noticed a common issue.  Most people have a difficult time grasping the concept of marketing, as if it is some mystic language.  Of course, we all know how to set up a Facebook or Twitter page, upload a flyer and annoy our friends with an endless amount of spam in their inbox, but very few people seem to have a grasp for how to really create an effective, strategic platform to market themselves or their product.  Whether you are a dj, a yoga studio or a tech start-up, effective marketing is the key factor to driving new customers to your platform.

 

Another common issue that many people encounter is a limited budget.  Fortunately, we live in a day and age where information is easier to access than ever before, so long as you have access to the internet and the motivation to find it.

 

I have decided to use Keep Bouncing as a platform to educate my fellow artists and business owners.  My vision for this blog is to streamline the learning process and provide information that will benefit people from all walks of life, from entrepreneurs to big time executives.  The point behind this is to create a dialogue, so feel free to leave comments and questions when you have them!  You can also feel free to email me directly at info [at] keepbouncing . com

 

We live in an age where we will only evolve as fast as our access to information allows us.  So with that being said, subscribe now to our mailing list to stay up to date with the latest news and happenings here at Keep Bouncing!

 

Live Long and Prosper,

 

GB

 

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