Being Resourceful: The Power of Your Network!
It is a common misconception amongst entrepreneurs and creative types alike that hard work alone equals success. While I agree that you must put in a significant amount of time into mastering your craft (10,000 hours is the popular consensus), hard work alone will only get you so far. Have you ever seen someone that you felt wasn’t all that talented, yet always seems to fall into amazing opportunities? I am willing to put money up that those opportunities came through their personal network. Rather than be envious of them, learn from their techniques. Your success goes hand in hand with how resourceful you are.
Writing the Perfect Bio
A great bio is an essential piece of your marketing arsenal. This is something many new artists and start-ups tend to take lightly. However, the first step to creating a respected brand is by having a great story. Having an intriguing biography is a strategic means of controlling the narrative of your “story”, which will help shape your public persona. This will be the story that the media and your fans will run with, so it’s best to guide them in the right direction from the very beginning.
Top 10 Tools to Launch Your Music Brand! (2/2)
We’re back with part 2 of the “Top 10 Tools to Launch Your Music Brand”. These are the mandatory things you will need to properly launch your brand. There will be many more things to do once you’ve started generating momentum, but these tips will help you build your foundation.
Top 10 Tools to Launch Your Music Brand! (1/2)
When launching yourself as an artist (or business), there are many things to consider when it comes to creating a public persona. Of course, it is assumed by this point that you already have, or are ready to release, a product into the marketplace. What next? For simplicity’s sake, let’s say you are a brand-new Artist, Band, Producer or DJ and you plan on releasing a song or album that you made. So just upload it to iTunes and you’re good to go, right??
Music, like any other product to be sold in the marketplace, is a business. It is vital to develop a basic understanding of how the business works and how you can get your voice be heard in a market filled with other people or businesses all trying to do the same thing. I know it may seem like a daunting, dare I say scary, prospect, but it really is a lot more simple than you think. And the truth is, most people don’t firmly grasp it. I’m here to put you onto game. The following list is general, for brevity’s sake. I will be following this up with future posts digging deeper into each topic and how to maximize your impact with them. So let’s get right down to it…
The Wonderful World of Marketing
Hi! Welcome to the home of the Bounce Marketing Group, also known as Keep Bouncing! Since you are already here reading this, I assume that you have already looked around a little bit and have a good feel for who we are and the services we offer, so I will spare you the typical “welcome” chit chat.
I have spent half of my life involved in the entertainment industry, and throughout the years, I have noticed a common issue. Most people have a difficult time grasping the concept of marketing, as if it is some mystic language. Of course, we all know how to set up a Facebook or Twitter page, upload a flyer and annoy our friends with an endless amount of spam in their inbox, but very few people seem to have a grasp for how to really create an effective, strategic platform to market themselves or their product. Whether you are a dj, a yoga studio or a tech start-up, effective marketing is the key factor to driving new customers to your platform.
Another common issue that many people encounter is a limited budget. Fortunately, we live in a day and age where information is easier to access than ever before, so long as you have access to the internet and the motivation to find it.
I have decided to use Keep Bouncing as a platform to educate my fellow artists and business owners. My vision for this blog is to streamline the learning process and provide information that will benefit people from all walks of life, from entrepreneurs to big time executives. The point behind this is to create a dialogue, so feel free to leave comments and questions when you have them! You can also feel free to email me directly at info [at] keepbouncing . com
We live in an age where we will only evolve as fast as our access to information allows us. So with that being said, subscribe now to our mailing list to stay up to date with the latest news and happenings here at Keep Bouncing!
Live Long and Prosper,